Many of you are quite proud of the collection of five and ten dollar words you’ve amassed, and that’s fine.  The problem that we run into with big ole shiny vocabularies is that we want to use them far too much.  While they may impress a few folks, fancy words never help the sales process.  One of the main proponents of making great sales is ensuring your customers understand you.  Now big flowery words are great in advertising, I suppose, but when you’re meeting with a customer, they really don’t want to have to think too hard about what you’re trying to articulate.  Keep things simple and easy to digest.  If I’m having a conversation with someone especially in regards to business, I don’t want to have to think too hard about it.  I just want the relevant details in a simple format so that a decision can be made.  You always run the risk of losing your audience with fancy words.  If a client thinks you’re talking over their head, they may not be so inclined to hear what you are saying.  The focus is on the product/service you provide and how you do that far better than you’re competition.  So just remember to keep things simple and sensible.