Stay On The Shopping List

On July 5, 2010, in Sales Tactics, by Charlie

Now many of us sales pros think we are unforgettable.  Get over yourself, because your not.  The problem is that customers have short memories especially when dozens of people come to see them about the same thing.  It’s like going to the grocery store without a list, you have the best intentions of getting the ten items you absolutely needed except you buy everything but what was on the list.  The same thing happens to our prospects and customers.  After they get to the store, they smell a few things from the deli, bump into a friend, and totally forget about what they were going to buy in the first place.  It’s our main role as a sales professional to make sure our product/service stays on the top of their shopping list.  We can’t allow the competition to distract them from buying our bottle of shampoo.  The way we do this is by email, social networking, phone calls, and the good ole’ personal visit.  Keep the pressure on but also be aware of your clients tolerance levels.  Don’t be a pain but do stay relevant.  The absolute worst thing you can do is let your client get hungry and go to the grocery store without you on their list.

 

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